Hasla is a Norwegian jewelry brand with a distinct Scandinavian imprint and a strong connection to handcraft. The name of our brand originates from our family name in the inland of Norway. We are located in a small village called Valle in Setesdal. Why we do what we do derives from our genuine belief in craftsmanship and quality and because we are just meant to make beautiful jewelry that people can love and wear for many years.
Great design starts with a thought-through visions and high quality, and this is at the core of our brand, and evident in everything we do. We aim to capture trends, but always with our own twist. When we add our knowledge and traditional craft to it, we are constantly refining our brand within this mix of opposites.
Our inspiration is found in the nature, the lush forests and high open mountain landscape in the Norwegian inland. Our main production is done in Valle, in our workshop and studio, where skilled silversmiths work side by side, inspiring each other, and creating a perfect mix of old and new. Though you can often see our inspiration taking cues from the organic forms around us, we are also contemporary and want to surprise and engage with innovative pieces.
The company was founded in 1984 by Grete Fossen and Ørnulf Hasla. They were creating traditional pieces and jewelry for our national costumes, known as bunadsølv. Since then the company evolved to create contemporary jewelry, with Anne Hasla, daughter to Grete and Ørnulf, as head designer. In 2018 we decided to split the brand with great results. We now create traditional pieces at our workshop carrying the brand name Fossensylv, and the contemporary line is still called Hasla.
We are a family business, this is our heritage and our family tradition. We live here. Now let it be a part of your identity. Check out our design and become a part of Hasla you too.
“My design dna is tangible and continuous. I aim to create timeless pieces of high quality and aim for our jewelry to be worn by generations. How I start my design process is rooted in more than a visual preference, it is about a story. It is about how what we know, our craft, can merge with what we explore, the new concept of a collection. And overall it is all about the collaboration with the silversmiths, and this is what makes my vision come to life.”
Anne Hasla, designer.